Updated October 3, 2026

Privacy policy

Fondly Told makes printed photo books from your own Instagram photos. You order through your AI assistant and a private link. This page says what we receive, what we do with it, who helps us, and when we delete it.

Fondly Told is operated by InfoTech AI, 1111 Oakfield Dr Ste 115E-1699, Brandon, FL 33511, USA. Write to us at hello@fondlytold.com.

We sell to people in the United States only.

See also our terms of sale and our refund and reprint policy.

The short version

• We use your photos and words to make your book. Nothing else.
• We don't run face recognition.
• We don't sell your information. We tell Meta which of its ads led to a view, a preview, a checkout and an order, so we can measure our ads; see "Measurement and ads".
• We don't train AI models on your photos or words, and under our agreements neither do the AI companies that help us. Your AI assistant handles what you share with it under its own terms.
• We delete your photos and print files on a fixed schedule, set out below.
• There are no accounts. Your private link and your order code are the keys to your book, so keep them to yourself.

What we receive

From your AI assistant, after you approve it

• Photos from your own Instagram account, and, for a book about your partner, posts they published and tagged you in.
• If you say yes: when each photo was posted, whether it was a post or a Story, the captions you wrote, your profile bio, and a few more of your own captions. We use these to put your words and dates in the book.
• Who the book is for (a first name) and the occasion, if you tell your AI assistant or us. We use them for the cover, the note on the first page and the tone of the book.

A Story's sticker text, such as a location or a poll, comes along with your captions only if you say yes. If an AI assistant sends us anything else, such as comments, messages or other people's names, we drop it and never store it.

From you, on our pages

• The choices and edits you make: which photos are in, captions you type, the title, the note, the format and style.
• Your email address, only if you give it to us while making a book so we can send you the link and reminders.

At checkout, through Stripe

• Your name, email address, shipping address and phone number. The printer and the carrier need the phone number for delivery.
• Stripe handles the payment. We never see or store your card number.

Automatically

• A log of what happens on our pages and in our service: pages opened, steps completed, errors, and timings. It is tied to your order code, not to your name. It never contains your photos, your captions, names or addresses.
• Basic technical information that every website receives, such as your IP address and browser type, handled by our hosting company to deliver pages and stop abuse.
• If you arrived from one of our ads, the campaign and click identifier from that ad's link, attached to your order code. See "Measurement and ads" below.

What we do with it

• Make your proof, and your book if you order one.
• Read your photos with AI models to choose, order and crop them, and to write suggested titles, chapter lines and captions. You see every word before you pay and can change or remove any of it.
• An AI model describes each photo, including roughly where the faces are, so the cover crop keeps them in. No face template is made, nothing in the description identifies anyone, and the description is deleted with the book.
• Check the print files before they go to print. Someone at Fondly Told may look at a book to fix a small problem such as a typo or a crop. If we change anything, we email you what changed.
• Take payment, print, ship, and email you about your order.
• Answer you when you write to us.
• Keep the service working and safe: find errors, prevent fraud and abuse.
• Understand how the service is used, with events and counts only.
• Keep the records the law requires, such as tax and accounting records.

We do not run face recognition or build face templates. We do not use your photos or words to train or improve AI models. We do not sell your personal information. We do not use your photos in our marketing.

The companies that help us

We use other companies to run the service. Each one gets only what it needs for its job.

About the AI providers. We use their paid business services. Under our agreements with them, they do not use your photos or words to train their models. They may keep what we send for a limited time to check for abuse of their services: Anthropic for up to 30 days, and Google only when its automated checks flag something, for up to 90 days. Content flagged for breaking their rules may be kept longer. If one provider is unavailable, the other steps in, so more than one may work on the same book.

We may also give information to authorities when the law requires it, and to a buyer if the business is ever sold, under the same promises as this policy.

How long we keep it

• Photos you leave out of your book: deleted when you pay.
• A book you haven't ordered: photos, words and edits are deleted 7 days after your last change. Every change restarts the 7 days.
• After you order: the photos in your book, your captions, the words we wrote and the print files are deleted 60 days after delivery. We hold them that long in case your order needs reprinting. Then we delete them.
• Order records: what you ordered, what you paid, where it shipped and our emails with you are kept as long as tax and accounting law requires. These records do not contain your photos.
• Ad click identifiers: deleted after 90 days.
• Logs and analytics events: they contain no photos, words, names or addresses, and are tied to an order code, not to you by name.
• Stripe, the AI providers and our print partners keep what they hold under their own schedules.

Emails

We email you about your order: confirmation, printing, shipping, and anything we need to ask you.

If you give us your email address while you are still making a book, we send you the link, and at most two reminders if the book is still unfinished (on day 2 and day 6). Each reminder has a one-tap way to stop them.

Links in our emails are tracked, so we can tell that a link was clicked. We do not track whether you open an email.

Measurement and ads

• We run ads on Meta (Facebook and Instagram). To know which ads work, two things happen. On our website, a Meta pixel notes the pages viewed and, only if you arrived from one of our ads, when you copy the sentence, open Meta Muse or choose photos from your phone. On your book and order pages, only if you arrived from one of our ads, the Meta pixel notes four moments (a page viewed, a preview ready, a checkout started, an order paid) using a cookie in your browser; it never sees a photo or a word from your book. For those same visitors only, from our own servers, we send Meta the same moments, the sentence copied, Meta Muse opened or photos chosen among them, through its Conversions API, tied to the click identifier from the ad that brought you, with your browser's address and type for matching (not stored by us), and, for a paid order only, a hashed (scrambled) form of your email address.
• We also measure on our own servers. The campaign fields from the link you arrived by (such as the ad campaign's name), the click identifier, and what happens on our pages (a page viewed, the sentence copied, a store link tapped) are recorded against your order code, never against your name.
• Where the law asks for your permission first (the EU and EEA, the UK, Switzerland, and anywhere we can't tell where you are), nothing from Meta loads until you say yes. If you say no, the server events go without your email. In the United States no banner is shown.
• We keep the click identifier for 90 days, then delete it.
• We do not sell your information, and we do not share it with anyone for their own advertising.

Your choices

Write to hello@fondlytold.com from the email you used at checkout, or with your order code, and we will:

• tell you what we hold about you,
• send you a copy,
• correct it, or
• delete it.

We answer within 30 days. We may ask for your order code or a reply from your checkout email, so that we only hand information to the right person.

If you ask us to delete an order's files before the 60 days are up, we will. After that we can no longer reprint your order if something is wrong with it.

We cannot delete order records the law requires us to keep.

Children

Fondly Told is for adults. You must be 18 or older to order.

Photos of your own children are yours to include. We treat them like every other photo: used to make your book, never for anything else, deleted on the same schedule.

We do not knowingly collect information from children under 13, and the service is not directed to them. If you believe a child has sent us information, write to us and we will delete it.

Other people in your photos

Your photos may show people other than you. You are responsible for having the right to print them. If you are in a photo someone else sent us and you want it removed, write to hello@fondlytold.com and we will look into it promptly.

Your AI assistant

Your AI assistant (for example Meta Muse) is run by another company, not by us. What it does with your Instagram account and your conversation is covered by that company's privacy policy. We only receive what it sends us after you approve it.

Security

Links to your book are long random addresses. Links to photos and print files are signed and expire quickly. Our own tools sit behind a separate login. Our logs carry ids and counts, never your content. Storage rules delete files on schedule even if our own code fails. No system is perfectly safe, and if something goes wrong that affects you, we will tell you.

Where your information is processed

We and the companies that help us process information in the United States. Google's AI models work on your photos in the United States. Some of the other companies may also process information in other countries.

Changes to this policy

If we change this policy we will post the new version here with a new date. If a change affects an order you have already placed in a way that matters, we will email you.

Contact

hello@fondlytold.com

InfoTech AI, 1111 Oakfield Dr Ste 115E-1699, Brandon, FL 33511, USA

Credits

The type in your book is Schibsted Grotesk, Newsreader and Geist Mono, under the SIL Open Font License. Emoji artwork: Noto Emoji by Google, Apache 2.0.